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Unleashing innovation through internal branding and resident involvement

Research Output:
Chapter in Book/Report/Conference proceeding
Chapter
 Peer-review

Abstract

This chapter aims to explore of how residents are influencing their place brands through diverse acts of entrepreneurship by investigating (1) the impact of residents’ entrepreneurial acts on internal place branding in shaping a place’s identity, culture, and reputation and (2) the opportunities associated with residents’ entrepreneurship acts.

Publication Information

Output type

Research Output:
Chapter in Book/Report/Conference proceeding
Chapter
 Peer-review

Original language

English

Pages from-to (Number of pages)

Pages 170-190 (21 pages)

Publication milestones

  • Published - 29/05/2024

Publication status

Published - 29/05/2024

Publisher

Routledge, United States, United Kingdom

ISBN (Print)

9781032440132

ISBN (Electronic)

9781003369967

Publication IDs

  • handle.net: 10547/626273
  • Scopus: 85192306021

Host publication title

Entrepreneurial innovation in the international business of tourism

Host publication editors

  • María Jesús Jerez-Jerez
  • Pantea Foroudi

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