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The role of artificial intelligence in hotel operations: revolutionising efficiency

Research Output: Chapter in Book/Report/Conference proceeding Chapter Peer-review

Abstract

The hotel industry over the past recent years has been revived by AI innovations. These innovations have assisted the industry to survive tough times and overcome challenges. Hoteliers have managed to increase profitability by enhancing efficiency, and hence reducing costs and maximising revenue through integrating AI innovations into hotel operations. Reviewing the literature on the role of AI on hotel operations reveals that two key areas have been researched: robotics innovations and hotel revenue management systems. While AI innovations are very significant to the hotel industry, they are not perfect and have their own limitations. However, they are advancing fast and digital transformations are unavoidable for the future of the hotel industry. Investing in AI innovations reshapes hotels’ strategies and brand image and helps hoteliers develop a sustainable competitive advantage that allows hotels to expand and grow globally.

Publication Information

Output type

Research Output: Chapter in Book/Report/Conference proceeding Chapter Peer-review

Original language

English

Pages from-to (Number of pages)

Pages 97-118 (22 pages)

Publication milestones

  • Published - 05/06/2025

Publication status

Published - 05/06/2025

Publisher

Routledge, United States, United Kingdom

ISBN (Print)

9781032898865, 9781032898858

ISBN (Electronic)

9781003545125

Chapter Number

5

External Publication IDs

  • ORCID: /0000-0002-7796-3468/work/198417723
  • Scopus: 105004965399

Host publication title

The Role of Artificial Intelligence in the Tourism and Hospitality Sector

Host publication editors

  • Maria Jesus Jerez-Jerez
  • Claudia Sevilla-Sevilla
  • Lidia Aguiar-Castillo

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