The effective use of a decision support tool in the area of strategic marketing management
- ,
- Philip Burrell,
- Aleksandra Boskovic
Research Output:
Book/Report
Edited book
Peer-review
Open access
Publication Information
Output type
Research Output:
Book/Report
Edited book
Peer-reviewOriginal language
EnglishPublication milestones
- Published - 01/01/1996
Publication status
Published - 01/01/1996
Publisher
Chapman & HallISBN (Print)
412755408Publication IDs
- handle.net: 10547/251125