The effective use of a decision support tool in the area of strategic marketing management
- ,
- Philip Burrell,
- Aleksandra Boskovic
Research Output: Book/Report Edited book Peer-review
Open access
Publication Information
Output type
Research Output: Book/Report Edited book Peer-review
Original language
EnglishPublication milestones
- Published - 01/01/1996
Publication status
Published - 01/01/1996
Publisher
Chapman & HallISBN (Print)
412755408External Publication IDs
- handle.net: 10547/251125