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The antecedents and outcomes of brand experience on the social networking site

  • Yanqing Duan
    ,
  • Hsin Chen
    ,
  • Anastasia Papazafeiropoulou
    ,
  • Ta-Kang Chen
Research Output: Chapter in Book/Report/Conference proceeding Conference contribution Peer-review

Open access

Publication Information

Output type

Research Output: Chapter in Book/Report/Conference proceeding Conference contribution Peer-review

Original language

English

Publication milestones

  • Published - 01/06/2013

Publication status

Published - 01/06/2013

Publisher

European Conference on Information Systems (ECIS)

External Publication IDs

  • handle.net: 10547/332985

Host publication title

ECIS 2013

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