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Old country passions: an international examination of country image, animosity, and affinity among ethnic consumers

  • Nicolas Papadopoulos
    ,
  • Alia El-Banna
    ,
  • Steven A. Murphy
Research Output:
Contribution to journal
Article
 Peer-review

Open access

Sustainable Development Goals

  • SDG 10 - Reduced Inequalities
    SDG 10 Reduced Inequalities

Abstract

Ethnic consumers are an important market segment in both traditionally multicultural countries as well as newer recipients of growing immigration movements. Such consumers may carry with them views toward "old friends and foes" which may influence their attitudes toward the products of countries perceived as friendly or hostile in relation to their original home countries. This study examines together for the first time four place-related constructs, namely, country and people images, product images, affinity, and animosity, and their potential effects on purchase intentions, juxtaposing these measures against views toward countries that may be perceived as friendly or hostile from the perspective of the ethnic consumers' homeland, alongside a neutral "benchmark" country for comparison. The results show that country/people and product images, affinity, and animosity work differently depending on the target country, product and people evaluations are influenced by both affective and cognitive factors, and attitudes vary in their predictive ability on purchase intentions, sometimes in line with earlier findings and sometimes not. Implications and directions for future research are discussed.

Publication Information

Output type

Research Output:
Contribution to journal
Article
 Peer-review

Original language

English

Pages from-to (Number of pages)

Pages 61-82

Journal (Volume, Issue Number)

Journal of International Marketing (Volume 25, Issue 3)

Publication milestones

  • Published - 12/06/2017

Publication status

Published - 12/06/2017

ISSN

1069-031X

Publication IDs

  • handle.net: 10547/622125
  • Scopus: 85033220675

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