Skip to search boxSkip to navigationSkip to main content

Managing cultural diversity and communication inside the tourism industry

Research Output: Chapter in Book/Report/Conference proceeding Chapter Peer-review

Abstract

The very essence of the tourist experience is based within new encounters and immersing oneself within a new location and its sounds, smells, language, and culture, all of which are also potential sources of dissatisfaction. By understanding culture and the role of communication, we are able to improve satisfaction for visitors, and the quality of interaction for teams and their guests. The objectives of this chapter are to consider the make-up of a multicultural identity, to understand the tools that are available to improve Intercultural Competence, and to identify how to apply these techniques to create effective intercultural teams within the tourism industry.

Publication Information

Output type

Research Output: Chapter in Book/Report/Conference proceeding Chapter Peer-review

Original language

English

Pages from-to (Number of pages)

Pages 211-231 (21 pages)

Publication milestones

  • Published - 29/05/2024

Publication status

Published - 29/05/2024

Publisher

Routledge, United States, United Kingdom

ISBN (Print)

9781032440132

ISBN (Electronic)

9781003369967

External Publication IDs

  • handle.net: 10547/626270
  • Scopus: 85192341409

Host publication title

Entrepreneurial innovation in the international business of tourism

Host publication editors

  • María Jesús Jerez-Jerez
  • Pantea Foroudi

Access to documents

Publication metrics