Investigating market research ethics: an empirical study of codes of ethics in practice and their effect on ethical behaviour
- Anca C. Yallop(corresponding author),
- University of Winchester,
- ,
- Auckland University of Technology
Research Output:
Contribution to journal
Article
Peer-reviewPublication Information
Output type
Research Output:
Contribution to journal
Article
Peer-reviewOriginal language
EnglishPages from-to (Number of pages)
Pages 381-400 (20 pages)Journal (Volume, Issue Number)
International Journal of Market Research (Volume 58, Issue 3)Publication milestones
- Published - 01/05/2016
Publication status
Published - 01/05/2016
ISSN
1470-7853Publication IDs
- Scopus: 85030774900