Investigating market research ethics: an empirical study of codes of ethics in practice and their effect on ethical behaviour
- Anca C. Yallop,
- University of Winchester,
- ,
- Auckland University of Technology
Research Output: Contribution to journal Article Peer-review
Publication Information
Output type
Research Output: Contribution to journal Article Peer-review
Original language
EnglishPages from-to (Number of pages)
Pages 381-400 (20 pages)Journal (Volume, Issue Number)
International Journal of Market Research (Volume 58, Issue 3)Publication milestones
- Published - 01/05/2016
Publication status
Published - 01/05/2016
ISSN
1470-7853External Publication IDs
- Scopus: 85030774900