Skip to search boxSkip to navigationSkip to main content

Intersecting inequalities in higher education: reaching out to LGBT-identified students on universities marketing communications

  • Emmanuel Mogaji
    ,
  • Temitope Farinloye
Research Output: Contribution to journal Article Peer-review

Open access

Abstract

The marketisation of higher education has led to increasing emphasis on universities to market themselves to prospective students, competitions among all institutions – not just the very best to attract perspective students. Previous studies has suggested that educational qualifications, geographical mobility and financial considerations affects students choice of Universities and more likely universities will be presenting these information to attract prospective students. This research goes outside these conventional marketing appeal to consider if sexual orientation of students are considered as an advertising appeal and reaching out to prospective LGBT students, after all in the same vein as the Guardian and Times Higher Education Ranking of Universities, Stonewall, a UK charity that works for the equal rights of LGBT people, compiles the ‘Gay by Degree’ ranking of universities in UK, rating how gay-friendly these universities are. Results indicated that unlike disability or race, sexual orientation is seldom considered in University marketing communication, suggesting the need to intersect this inequalities in higher education recruitment.

Publication Information

Output type

Research Output: Contribution to journal Article Peer-review

Original language

English

Pages from-to (Number of pages)

Pages 42-46

Journal (Volume, Issue Number)

Questbury Brand Series (Volume 2, Issue 6)

Publication milestones

  • Published - 15/12/2015

Publication status

Published - 15/12/2015

External Publication IDs

  • handle.net: 10547/596572

Access to documents

Publication metrics

Metrics

Download statistics
Download count
3