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Factors affecting active participation in B2B online communities: an empirical investigation

Research Output: Contribution to journal Article Peer-review

Open access

Abstract

There is a lack of understanding on the factors affecting active participation in Business-to-Business (B2B) Online Communities (OC). To address this gap, we developed a model based on two theories: Social Exchange Theory and the Information Systems Success Model. The model was validated by using survey data collected from 40 B2B discussion forums on LinkedIn (n = 521). Our work made a number of significant contributions including an integrated model of factors affecting active participation in B2B OCs and a new validated measure for active participation. Further, we proposed several guidelines which assist B2B OC providers in building and maintaining successful communitities.

Publication Information

Output type

Research Output: Contribution to journal Article Peer-review

Original language

English

Pages from-to (Number of pages)

Pages 516-530

Journal (Volume, Issue Number)

Information and Management (Volume 54, Issue 4)

Publication milestones

  • Accepted/In press - 21/11/2016
  • Published - 22/11/2016

Publication status

Published - 22/11/2016

ISSN

0378-7206

External Publication IDs

  • handle.net: 10547/621926
  • Scopus: 85007427397

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