Exploring destination managers' approach to shock advertising: the case of Southeast Asian countries and Turkey
Research Output: Chapter in Book/Report/Conference proceeding Chapter Peer-review
Publication Information
Output type
Research Output: Chapter in Book/Report/Conference proceeding Chapter Peer-review
Original language
EnglishPages from-to (Number of pages)
Pages 28-47 (20 pages)Publication milestones
- Published - 29/05/2024
Publication status
Published - 29/05/2024
Publisher
Routledge, United States, United KingdomISBN (Print)
9781032440132ISBN (Electronic)
9781003369967External Publication IDs
- Scopus: 85192319782
Host publication title
Entrepreneurial Innovation in the International Business of TourismHost publication editors
- María Jesús Jerez-Jerez
- Pantea Foroudi