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Doing gender in the ‘new office’

Research Output: Contribution to journal Article Peer-review

Open access

Abstract

Our paper investigates how gender is performed in the context of an office setting designed to promote intensive, fluid networking. We draw on an ethnographically-oriented study of the move of staff into a new office building constructed primarily from glass, and incorporating open plan offices, diverse collective areas and walking routes. Although the designers aimed to invoke changes in the behaviour of all staff, they conceptualized these changes in masculine terms. We therefore analyse the gender norms materialized by the workspaces of the ‘new office' and how women responded to these. We suggest that the new office encourages an image of the ideal worker which brings together ways of acting and interacting that have been characterised as both masculine and feminine – active movement and spontaneous encounters, but also intensive face-to-face interaction and deep relationship-building. Women are driven into this mode of working in an uncompromising, almost aggressive way, but a straightforward gender-based dynamic does not emerge in their responses, with conventional gender characteristics being reshuffled and recombined.

Publication Information

Output type

Research Output: Contribution to journal Article Peer-review

Original language

English

Pages from-to (Number of pages)

Pages 159-176

Journal (Volume, Issue Number)

Gender, Work and Organization (Volume 25, Issue 2)

Publication milestones

  • Accepted/In press - 22/05/2017
  • Published - 09/11/2017

Publication status

Published - 09/11/2017

ISSN

0968-6673

External Publication IDs

  • handle.net: 10547/622118
  • Scopus: 85033441568

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