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Discourse analysis and corporate social responsibility: a qualitative approach

Research Output: Contribution to journal Article Peer-review

Sustainable Development Goals

  • SDG 12 - Responsible Consumption and Production
    SDG 12 Responsible Consumption and Production

Abstract

Purpose The purpose of this paper is to examine how firms build and develop corporate discourse in the field of corporate social responsibility (CRS). The paper has two main objectives: to clarify notions that are used when analyzing discourse; and to provide a qualitative methodology to analyze how the discourse is used to construct a CRS strategy. Design/methodology/approach The paper presents a qualitative methodology, deconstructing four CRS reports using a story‐telling approach. Findings The analysis shows that firms construct their environment while marketing the report on social responsibility, in order to make of it an asset in an institutional communication system. Research limitations/implications Further attention should be devoted to the specificity of qualitative approach and to discourse analysis (selection of the corpus, validity and triangulation, etc.). Originality/value The paper shows how discourse can be used to provide competitive advantage. It also provides a clear framework while using discourse analysis and identifies the major pitfalls that should be avoided when using such a methodology.

Publication Information

Output type

Research Output: Contribution to journal Article Peer-review

Original language

English

Pages from-to (Number of pages)

Pages 175

Journal (Volume, Issue Number)

Society and Business Review (Volume 4, Issue 3)

Publication milestones

  • Published - 01/10/2009

Publication status

Published - 01/10/2009

ISSN

1746-5680

External Publication IDs

  • handle.net: 10547/251115

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