Diffusion and impact of business analytics in UK retail: theoretical underpinnings and a qualitative study
- Ram Ramanathan,
- Guangming Cao,
Research Output: Chapter in Book/Report/Conference proceeding Conference contribution Peer-review
Publication Information
Output type
Research Output: Chapter in Book/Report/Conference proceeding Conference contribution Peer-review
Original language
EnglishPublication milestones
- Published - 01/01/2013
Publication status
Published - 01/01/2013
External Publication IDs
- handle.net: 10547/565036