Diffusion and impact of business analytics in UK retail: theoretical underpinnings and a qualitative study
- Ram Ramanathan,
- Guangming Cao,
Research Output:
Chapter in Book/Report/Conference proceeding
Conference contribution
Peer-reviewPublication Information
Output type
Research Output:
Chapter in Book/Report/Conference proceeding
Conference contribution
Peer-reviewOriginal language
EnglishPublication milestones
- Published - 01/01/2013
Publication status
Published - 01/01/2013
Publication IDs
- handle.net: 10547/565036
