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Destination managers’ ambivalence towards the use of shocking advertising – an exploratory study

Augusta Evans

Research Output: Chapter in Book/Report/Conference proceeding Conference contribution Peer-review

Publication Information

Output type

Research Output: Chapter in Book/Report/Conference proceeding Conference contribution Peer-review

Original language

English

Publication milestones

Published - 23/06/2018

Publication status

Published - 23/06/2018

Host publication title

17th International Conference on Research in Advertising 2018