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Destination managers’ ambivalence towards the use of shocking advertising – an exploratory study

Research Output:
Chapter in Book/Report/Conference proceeding
Conference contribution
 Peer-review

Publication Information

Output type

Research Output:
Chapter in Book/Report/Conference proceeding
Conference contribution
 Peer-review

Original language

English

Publication milestones

  • Published - 23/06/2018

Publication status

Published - 23/06/2018

Host publication title

17th International Conference on Research in Advertising 2018

Access to documents

Handle.net

Persistent link