Cultural perspectives on advertising perceptions and brand trustworthiness
- ,
- Maria Palazzo,
- Kathleen Mortimer,
- Alfonso Siano
- ,
- University of Salerno,
- University of Northampton
Research Output: Chapter in Book/Report/Conference proceeding Chapter Peer-review
Open access
Publication Information
Output type
Research Output: Chapter in Book/Report/Conference proceeding Chapter Peer-review
Original language
EnglishPublication milestones
- Published - 01/04/2015
Publication status
Published - 01/04/2015
Publisher
IGI Global Scientific Publishing, United StatesISBN (Print)
9781466682627External Publication IDs
- handle.net: 10547/623649
- Scopus: 84955084947