Cultural perspectives on advertising perceptions and brand trustworthiness
- ,
- Maria Palazzo,
- Kathleen Mortimer,
- Alfonso Siano
- ,
- University of Salerno,
- University of Northampton
Research Output:
Chapter in Book/Report/Conference proceeding
Chapter
Peer-review
Open access
Publication Information
Output type
Research Output:
Chapter in Book/Report/Conference proceeding
Chapter
Peer-reviewOriginal language
EnglishPublication milestones
- Published - 01/04/2015
Publication status
Published - 01/04/2015
Publisher
IGI Global Scientific Publishing, United StatesISBN (Print)
9781466682627Publication IDs
- handle.net: 10547/623649
- Scopus: 84955084947
Host publication title
Analyzing the Culturally Diverse Consumer in the Global MarketplacePublication metrics
Metrics
PlumX
Captures
16
2