Agricultural information dissemination using ICTs: a review and analysis of information dissemination models in China

Yun Zhang
,
Lei Wang
,
Yanqing Duan

Business & Management Research Institute (BMRI)

Research Output: Contribution to journal Article Peer-review

Open access

Abstract

Over the last three decades, China's agriculture sector has been transformed from the traditional to modern practice through the effective deployment of Information and Communication Technologies (ICTs). Information processing and dissemination have played a critical role in this transformation process. Many studies in relation to agriculture information services have been conducted in China, but few of them have attempted to provide a comprehensive review and analysis of different information dissemination models and their applications. This paper aims to review and identify the ICT based information dissemination models in China and to share the knowledge and experience in applying emerging ICTs in disseminating agriculture information to farmers and farm communities to improve productivity and economic, social and environmental sustainability. The paper reviews and analyzes the development stages of China's agricultural information dissemination systems and different mechanisms for agricultural information service development and operations. Seven ICT-based information dissemination models are identified and discussed. Success cases are presented. The findings provide a useful direction for researchers and practitioners in developing future ICT based information dissemination systems. It is hoped that this paper will also help other developing countries to learn from China's experience and best practice in their endeavor of applying emerging ICTs in agriculture information dissemination and knowledge transfer.