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A bibliometric review of customer engagement in the international domain: reviewing the past and the present

Research Output: Contribution to journal Article Peer-review

Open access

Abstract

This study addresses/examines how the conceptual structure of customer engagement in the international context has changed since its emergence. These layers of analysis will assist researchers to uncover the historical basis, and identify the changes in the knowledge structure of customer engagement research in the international business domain. Our bibliometric analysis included 151 customer engagement articles. We employed cluster visualization (VOS) along with text mining to classify the most important and informative research in customer engagement in the international context.

Publication Information

Output type

Research Output: Contribution to journal Article Peer-review

Original language

English

Journal (Volume, Issue Number)

Corporate Reputation Review

Publication milestones

  • Accepted/In press - 2024
  • Published - 05/08/2024

Publication status

Published - 05/08/2024

ISSN

1363-3589

External Publication IDs

  • handle.net: 10547/626342
  • Scopus: 85200404333

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