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Who do they think they're talking to? framings of the audience by social media users

Research Output: Contribution to journal Article Peer-review

Open access

Abstract

This paper examines the understandings and meanings of personal information sharing online using a predominantly symbolic interactionist analytic perspective and focusing on writers’ conceptions of their relationships with their audiences. It draws on an analysis of in-depth interviews with 23 personal bloggers. They were found to have limited interest in gathering information about their audiences, appearing to assume that readers are sympathetic. A comprehensive and grounded typology of imagined relationships with audiences was devised. Although the blogs of those interviewed were all public, some appear to frame their blogging practice as primarily self-directed, with their potential audiences playing a marginal role. These factors provide one explanation for some forms of potentially risky self-exposure that have been observed among social media users

Publication Information

Output type

Research Output: Contribution to journal Article Peer-review

Original language

English

Pages from-to (Number of pages)

Pages 1056-1076

Journal (Volume, Issue Number)

International Journal of Communication (Volume 6)

Publication milestones

  • Published - 01/01/2012

Publication status

Published - 01/01/2012

External Publication IDs

  • handle.net: 10547/223063
  • Scopus: 84861657389

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