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The transformation of campaign reporting: the 2010 UK General Election, revolution or evolution?

Research Output: Chapter in Book/Report/Conference proceeding Chapter Peer-review

Abstract

This chapter argues that the 2010 election represented a transformative moment in the reporting of British general election campaigns. Some of the changes were incremental — going back over several previous elections — but some were dramatic and specific to the 2010 campaign. The single most important reason why 2010 was a totally different campaign to report was because of the advent of the leaders’ televised debates. The debates not only had a dramatic impact themselves but also, by their intensification of attention on the leadership issue, played an important part in making 2010 a virtually policy-free campaign. However, there were other major developments — more incremental — that also had an important impact on the daily business of election campaign reporting in 2010.

Publication Information

Output type

Research Output: Chapter in Book/Report/Conference proceeding Chapter Peer-review

Original language

English

Pages from-to (Number of pages)

Pages 261-280

Publication milestones

  • Published - 01/01/2011

Publication status

Published - 01/01/2011

Publisher

Springer, Japan, India, Australia, Germany, United States, United Arab Emirates, Austria, Switzerland, Italy, China, United Kingdom, Netherlands, Brazil, France, Singapore

ISBN (Print)

9780230301467

External Publication IDs

  • handle.net: 10547/594870
  • Scopus: 84873551568

Host publication title

Political Communication in Britain: The Leader Debates, the Campaign and the Media in the 2010 General Election

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