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The effects of acculturation to global consumer culture on impulsive buying and attitudes towards advertising

  • Barbara Czarnecka
Research Output:
Contribution to conference
Paper
 Peer-review

Sustainable Development Goals

  • SDG 12 - Responsible Consumption and Production
    SDG 12 Responsible Consumption and Production

Abstract

This paper advances the understanding of acculturation to global consumer culture (AGCC) and its relations with consumer behaviour. A conceptual model was developed to investigate the effects of AGCC on impulsive buying and on attitudes towards advertising in general. The relationship of AGCC and impulsive buying was later moderated by the consumer’s attitudes towards advertising in general. Theoretically, the authors add to the list of antecedents of impulsive buying, and to the outcomes of AGCC. From a managerial viewpoint, the authors suggest that encouraging impulsive buying may be easier with consumers acculturated to global consumer culture, and advertising may help encourage such buying behaviour.

Publication Information

Output type

Research Output:
Contribution to conference
Paper
 Peer-review

Original language

English

Publication milestones

  • Published - 22/06/2017

Publication status

Published - 22/06/2017

Publication IDs

  • handle.net: 10547/622198

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