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The commercialization of television in Switzerland : a matter of neighbours

  • Marta Cola
    ,
  • Benedetta Prario
Research Output: Contribution to journal Article Peer-review

Open access

Abstract

Over time, commercial television has become widespread throughout Europe, with implications for the market's characteristics and structure, and for audiences. Switzerland is a peculiar case, where the national television landscape has not undergone a process of commercialization, even though there are several commercial players operating in the market (mainly originally from neighboring countries). To deepen an understanding of the role of Swiss commercial broadcasters and the reasons for their marginalization, this paper will present the Swiss television market and discuss Swiss media policy and regulation. It will also highlight the consequences of "non-commercialization" and the implications for other television operators in Switzerland, particularly for public service broadcasters.

Publication Information

Output type

Research Output: Contribution to journal Article Peer-review

Original language

English

Journal (Volume, Issue Number)

Comunicazioni Sociali (Volume 2013, Issue 1)

Publication milestones

  • Published - 01/01/2013

Publication status

Published - 01/01/2013

ISSN

0392-8667

External Publication IDs

  • handle.net: 10547/594878

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