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The artistry of practice or the practice of artistry: embodying art and practice in a business school context

  • Sonal Minocha
    ,
  • Martin Reynolds
Research Output: Contribution to journal Article Peer-review

Abstract

This article is an autoethnographic perspective on innovative management practice in the U.K. business school context. Business schools, in general, have long been criticized for their “formulaic” and “irrelevant” approach to management education. The authors take the position that the alternative model of management education that addresses the criticisms of business schools is the practice-based model, most well articulated by Mintzberg. This practice-based view formed the basis of a new vision for their case study organization (a leading U.K. business school) that they set out to embed in the organization and its space through the use of wall art. Recognizing the role played by art, design, and creativity in management, the authors reflect on their use of wall art as part of an approach to embedding a new business school vision, offering the lessons that can be drawn for further application of this practice within other business school contexts.

Publication Information

Output type

Research Output: Contribution to journal Article Peer-review

Original language

English

Pages from-to (Number of pages)

Pages 173-192

Journal (Volume, Issue Number)

Journal of Management Inquiry (Volume 22, Issue 2)

Publication milestones

  • Published - 01/08/2012

Publication status

Published - 01/08/2012

ISSN

1056-4926

External Publication IDs

  • handle.net: 10547/244260
  • Scopus: 84876430977

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