Skip to search boxSkip to navigationSkip to main content

Television and the transformation of sport

Research Output: Contribution to journal Article Peer-review

Abstract

Sport played a significant part in the growth of television, especially during its emergence as a dominant global medium between 1960 and 1980. In turn, television, together with commercial sponsorship, transformed sport, bringing it significant new income and prompting changes in rules, presentation, and cultural form. Increasingly, from the 1970s, it was not the regular weekly sport that commanded the largest audiences but, rather, the occasional major events, such as the Olympic Games and football’s World Cup. In the past two decades, deregulation and digitalization have expanded the number of channels, but this fragmentation, combined with the growth of the Internet, has meant that the era in which shared domestic leisure was dominated by viewing of the major channels is closing. Yet, sport provides an exception, an instance when around the world millions share a live and unpredictable viewing experience.

Publication Information

Output type

Research Output: Contribution to journal Article Peer-review

Original language

English

Pages from-to (Number of pages)

Pages 205-218

Journal (Volume, Issue Number)

Annals of the American Academy of Political and Social Science (Volume 625, Issue 1)

Publication milestones

  • Published - 01/01/2009

Publication status

Published - 01/01/2009

ISSN

0002-7162

External Publication IDs

  • handle.net: 10547/295131
  • Scopus: 70349124519

Access to documents

Publication metrics

PlumX, opens in new tab

83
Captures
107
Mentions
5