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Supply chain collaboration for improved forecast accuracy of promotional sales

  • Usha Ramanathan
Research Output: Contribution to journal Article Peer-review

Abstract

In general, demand for functional products is dependent on a range of promotions offered in various retail outlets. To improve promotional sales many retailers collaborate with manufacturers for planning, forecasting and replenishment. The purpose of this paper is to hypothesize that collaborative forecasting will improve the forecast accuracy if all the partners can relate their demand forecast with underlying demand factors.

Publication Information

Output type

Research Output: Contribution to journal Article Peer-review

Original language

English

Pages from-to (Number of pages)

Pages 676-696

Journal (Volume, Issue Number)

International Journal of Operations and Production Management (Volume 32, Issue 6)

Publication milestones

  • Published - 01/01/2012

Publication status

Published - 01/01/2012

ISSN

0144-3577

External Publication IDs

  • handle.net: 10547/251122
  • Scopus: 84860727511

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