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Researching ethnic minority groups as audiences: implementing culturally appropriate research strategies

  • Marta Cola
    ,
  • Manuel Mauri Brusa
Research Output: Chapter in Book/Report/Conference proceeding Chapter Peer-review

Abstract

The transformations of people’s relations to media content, technologies and institutions raise new methodological challenges and opportunities for audience research. This edited volume aims at contributing to the development of the repertoire of methods and methodologies for audience research by reviewing and exemplifying approaches that have been stimulated by the changing conditions and practices of audiences. The contributions address a range of issues and approaches related to the diversification, integration and triangulation of methods for audience research, to the gap between the researched and the researchers, to the study of online social networks, and to the opportunities brought about by Web 2.0 technologies as research tools.

Publication Information

Output type

Research Output: Chapter in Book/Report/Conference proceeding Chapter Peer-review

Original language

English

Publication milestones

  • Published - 01/01/2013

Publication status

Published - 01/01/2013

Publisher

Taylor & Francis, Australia, United States, United Kingdom, Sweden, Singapore

ISBN (Print)

9780415827355

External Publication IDs

  • handle.net: 10547/594862
  • Scopus: 84917494395

Host publication title

Audience Research Methodologies: Between Innovation and Consolidation

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