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Practical community radio audience measurement

Research Output: Chapter in Book/Report/Conference proceeding Chapter Peer-review

Abstract

Drawing on techniques originally developed in Australia by various Community Radio stations and on first hand research carried out for Future Radio in Norwich (UK), this chapter examines various practical approaches to audience measurement (qualitative and quantitative) for small-scale radio broadcasters.

Publication Information

Output type

Research Output: Chapter in Book/Report/Conference proceeding Chapter Peer-review

Original language

English

Pages from-to (Number of pages)

Pages 347-366

Publication milestones

  • Published - 31/07/2012

Publication status

Published - 31/07/2012

Place of publication

Bern

Publisher

Peter Lang Publishing

ISBN (Print)

9783035302516

External Publication IDs

  • handle.net: 10547/622367

Host publication title

Community radio in the twenty first century

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