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Markets, music and all that jazz

  • Krzysztof Kubacki
    ,
  • Robin Croft
Research Output: Contribution to journal Article Peer-review

Abstract

In recent years there has been a welcome growth of interest in learning how artists understand, engage with and respond to aspects of business practice such as marketing. In the case of music it has been suggested that artists are by no means universally motivated by commercial success, and in many cases find the practices of mass marketing repellent. However, there is general agreement that the study of attitudes of artists is still in its infancy, not just in terms of identifying the research agenda, but just as pressingly in identifying a range of appropriate methodological tools for understanding the phenomenon. This paper aims to address these issues.

Publication Information

Output type

Research Output: Contribution to journal Article Peer-review

Original language

English

Pages from-to (Number of pages)

Pages 805-821

Journal (Volume, Issue Number)

European Journal of Marketing (Volume 45, Issue 5)

Publication milestones

  • Published - 01/01/2011

Publication status

Published - 01/01/2011

ISSN

0309-0566

External Publication IDs

  • handle.net: 10547/251142
  • Scopus: 79955592381

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