How community broadcasting is funded : a useful resource for community broadcasters

Janey Gordon

Research Output: Contribution to journal Article Peer-review

Open access

Abstract

This article is intended as a resource for community broadcasters and researchers. It draws on interviews and discussion with community broadcasters and activists to identify practical examples of funding methods. The seven common methods of funding a community station are detailed. These are: support from the station's own community; patronage from a larger organisation; commercial advertising and sponsorship; competitive grants; service contracts; support by NGOs; support by governmental agencies. The article points to resources where the reader can discover more fully how each funding method is used, and concludes that a prudent station may use several methods to help ensure economic sustainability.

Publication Information

Output type

Research Output: Contribution to journal Article Peer-review

Original language

English

Pages from-to (Number of pages)

Pages 26-36

Journal (Volume, Issue Number)

3C Media: Journal of Community, Citizen's and Third Sector Media and Communication (Volume (April) 2016, Issue 8)

Publication milestones

Published - 31/05/2016

Publication status

Published - 31/05/2016

ISSN

1832-6161

External Publication IDs

handle.net: 10547/622466

Access to documents

4_3CMedia_Issue_8_gordon.pdf

Accepted author manuscript, 175.98 KB

License:CC BY-NC-ND

https://www.cbaa.org.au/article/how-community-broadcasting-funded-%C3%A2%C2%80%C2%93-useful-resource-community-broadcasters

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