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Effectuation and home-based online business entrepreneurs

  • Elizabeth M. Daniel
    ,
  • MariaLaura Di Domenico
    ,
  • Seema Sharma
  • Open University Milton Keynes
Research Output:
Contribution to journal
Article
 Peer-review

Open access

Abstract

This article explores effectual processes within home-based, online businesses. Our empirical evidence provides a number of refinements to the concept of effectuation in this specific domain. First, the ubiquity of non-proprietary online trading platforms encourages the adoption of effectual approaches and removes the importance of forming proprietary strategic alliances and pre-commitments. Second, the notion of affordable loss – a central tenet of effectuation – should be extended beyond the notion of economic to social affordable loss, including loss of status and reputation, and finally, home-based online businesses allow effectuation to be associated with low levels of entrepreneurial self-efficacy and experience.

Publication Information

Output type

Research Output:
Contribution to journal
Article
 Peer-review

Original language

English

Pages from-to (Number of pages)

Pages 799-823

Journal (Volume, Issue Number)

International Small Business Journal: Researching Entrepreneurship (Volume 33, Issue 8)

Publication milestones

  • Published - 11/06/2014

Publication status

Published - 11/06/2014

ISSN

0266-2426

Publication IDs

  • handle.net: 10547/624288
  • Scopus: 84945120618

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