The case study describes the situation of a female student, Anum, who gets inspired by training on entrepreneurship and was motivated from there to start her quest to become a real entrepreneur. The business plan competition comes out as the deciding event of her destiny as it was held amongst the best brains of university and thus was the toughest. This case has discussed various approaches that Anum used to generate four business ideas to take part in the competition. The information in this case revolves around idea generation process including personal factors, contextual matters, sources and techniques of research. Learning outcomes of the case are manifold yet primarily; it focuses on one of the central areas of entrepreneurship ie idea generation and its evaluation. This case is intended to serve as an indigenous solution to those who want to become future entrepreneurs but do not know how to build business ideas or assess their viability. Those who are most likely to get benefit from this case are: (1) the audience / students who haven't got any prior experience of working in any organization or played role in business in any capacity; and (2) novices to the study of entrepreneurship.
European Case Clearing House, Cranfield, UK. Case Study - Ref 810-054-1 + Teaching Note - Ref 810-054-8
