Creativity or process?

Ben Allen
,
Keith Goffin

University of Bedfordshire

Research Output: Contribution to journal Article Peer-review

Open access

Abstract

Managing new product development effectively is a trade-off between process and innovation. Keith Goffin and Ben Allen look at the steps engineering managers can take to make sure that the customer's 'hidden needs' are met.

Publication Information

Output type

Research Output: Contribution to journal Article Peer-review

Original language

English

Pages from-to (Number of pages)

Pages 76-77

Journal (Volume, Issue Number)

Engineering and Technology (Volume 3, Issue 16)

Publication milestones

Published - 01/09/2008

Publication status

Published - 01/09/2008

ISSN

1750-9637

External Publication IDs

handle.net: 10547/270929
Scopus: 57149120984

Access to documents

https://ieeexplore.ieee.org/document/4752920

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