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Convenience: a services perspective

  • Jillian Dawes Farquhar
    ,
  • J. Rowley
Research Output: Contribution to journal Article Peer-review

Abstract

With increasing evidence that convenience is important to customers, the study revisits the concept to develop a research agenda that delivers an improved understanding of the nature of convenience. Accordingly, the paper concludes by pro-posing a definition of convenience and offering questions for further research based on a critique of existing models of convenience, and on the positioning of convenience in relation to associated concepts such as customer value, co-production and experiential consumption.

Publication Information

Output type

Research Output: Contribution to journal Article Peer-review

Original language

English

Pages from-to (Number of pages)

Pages 425-438

Journal (Volume, Issue Number)

Marketing Theory (Volume 9, Issue 4)

Publication milestones

  • Published - 01/12/2009

Publication status

Published - 01/12/2009

ISSN

1470-5931

External Publication IDs

  • handle.net: 10547/251008
  • Scopus: 70949087701

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