Will health students engage with a health information blog?

Background: The health librarian at the University of Bedfordshire wanted to explore ways of reaching out to health students, especially distance learners and those juggling studies with full-time work. Objectives: The aim of this action research study was to assess the impact of a health information blog on a cohort of distance and part time learners studying for MSc Public Health. Methods: Data was collected by means of an online survey and visits to the blog were monitored using the Google Analytics programme. Results: Almost half of respondents reported that they had not visited the blog as they were not aware that the blog existed, despite targeted publicity and emails alerting them to the blog. However, students who had visited the blog found the information useful, both for preparing assignments and in their professional health care practice. Conclusions: Libraries need to ensure that blogs are adequately marketed and promoted, otherwise it is unlikely that they will be successful.