Abstract
This chapter aims to explore of how residents are influencing their place brands through diverse acts of entrepreneurship by investigating (1) the impact of residents’ entrepreneurial acts on internal place branding in shaping a place’s identity, culture, and reputation and (2) the opportunities associated with residents’ entrepreneurship acts.
| Original language | English |
|---|---|
| Title of host publication | Entrepreneurial innovation in the international business of tourism |
| Editors | María Jesús Jerez-Jerez, Pantea Foroudi |
| Publisher | Routledge |
| Pages | 170-190 |
| Number of pages | 21 |
| ISBN (Electronic) | 9781003369967 |
| ISBN (Print) | 9781032440132 |
| DOIs | |
| Publication status | Published - 29 May 2024 |
Keywords
- Innovation
- internal branding
- tourism marketing
ASJC Scopus subject areas
- General Economics,Econometrics and Finance
- General Business,Management and Accounting
- General Social Sciences
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