The Sozo effect

This Case accounts the story of an entrepreneurial venture named SOZO WATERPARK situated at Jallo 28km from Lahore, Pakistan. Zoraiz, was the person who identified this big enthralling opportunity in entertainment sector and materialized it with his acumen and commitment. To this end, the focus of the case is on the process of how the idea was developed, forces that persuaded him to plug in this huge project and strategies through which he accomplished his endeavour. The case ended up with narrating profound concern of owner towards future growth of the business. The objective of teaching this case is to provide students/readers an indigenous example of how to become an entrepreneur and setting up entrepreneurial ventures. The analysis of this case will give them insight into how ideas can be generated and how to proceed for the execution of huge projects. The case will also help students in learning how to devise strategies to ensure the growth of business in future. This case is ideally suitable for the students studying the basic level of the subjects of Business, Marketing and entrepreneurship. European Case Clearing House, European Case Clearing House, Cranfield, UK. Case Study - Ref 811-038-1 + Teaching Note - Ref 811-038-8