The role of artificial intelligence in sustainable tourism

Artificial intelligence (AI) is a field of computer science that focuses on developing algorithms and techniques. The help of AI has enabled the tasks that are typically done by humans, such as learning, reasoning, and understanding, to be completed by machines. AI plays a vital role in promoting eco-friendly destinations and advancing regenerative tourism. It can be helpful in different aspects, such as improving resource efficiency, minimising environmental impacts, and enriching sustainable travel experiences. As a result, it is restructuring the tourism sector by enhancing customer experiences, streamlining operations and delivering personalised services. On the other hand, sustainable development seeks to address current needs without deterring future generations’ ability to meet their own, encompassing environmental, economic, and social dimensions (Sivaraman et al., 2024). Innovative strategies are required for resource management in reducing carbon emissions and ensuring ecosystem sustainability since natural resources decrease, and the effects of climate change are exaggerated (Kamil et al., 2021). Artificial Intelligence is essential in this context because it offers tools and techniques to optimise resource usage, improve efficiency, and enable data-driven decision-making (Thamrin et al., 2021). This chapter provides an overview of the extent to which artificial intelligence embraces regenerative tourism and green destinations such as Costa Rica and New Zealand. It will explore prospects for tourism operations to become more efficient when AI is used for energy management, waste reduction, transportation optimisation, and resource management. Natural resources may be conserved while minimising the impact of tourism.