The role of artificial intelligence in hotel operations: revolutionising efficiency

The hotel industry over the past recent years has been revived by AI innovations. These innovations have assisted the industry to survive tough times and overcome challenges. Hoteliers have managed to increase profitability by enhancing efficiency, and hence reducing costs and maximising revenue through integrating AI innovations into hotel operations. Reviewing the literature on the role of AI on hotel operations reveals that two key areas have been researched: robotics innovations and hotel revenue management systems. While AI innovations are very significant to the hotel industry, they are not perfect and have their own limitations. However, they are advancing fast and digital transformations are unavoidable for the future of the hotel industry. Investing in AI innovations reshapes hotels’ strategies and brand image and helps hoteliers develop a sustainable competitive advantage that allows hotels to expand and grow globally.