The influence of informal social media practices on knowledge sharing and work processes within organizations

Contemporary information technologies such as social media have invigorated the way knowledge is shared within organizations to the extent that we have to rethink and reassess our understanding of the role and influence of technology in organizational processes and knowledge sharing. This paper uses the strategy as practice lens guided by the interpretivist philosophy to understand the influence of informal social media practices on knowledge sharing and work processes within an organization. The paper uses empirical evidence from the case study of a telecom organization in Tanzania to gain theoretical insight into informal social media practices and knowledge sharing. This research contributes to the Information Systems (IS) literature by asserting that organizational processes are achieved by mundane knowledge sharing mediated by informal social media use within the organization. Also, the study contributes to IS literature by highlighting how emerging informal practices are essential to daily processes within organizations.