| Original language | English |
|---|---|
| Publisher | Chapman & Hall |
| ISBN (Print) | 412755408 |
| Publication status | Published - 1 Jan 1996 |
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The effective use of a decision support tool in the area of strategic marketing management
- Yanqing Duan
- , Philip Burrell
- , Aleksandra Boskovic
Research output: Book/Report › Edited book › peer-review