The antecedents and outcomes of brand experience on the social networking site

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Original language	English
Title of host publication	nan
Publisher	European Conference on Information Systems (ECIS)
Publication status	Published - 1 Jun 2013
Event	21st European Conference on Information Systems (ECIS) - Utrecht Duration: 5 Jun 2013 → 8 Jun 2013

Conference	21st European Conference on Information Systems (ECIS)
City	Utrecht
Period	5/06/13 → 8/06/13
Other	21st European Conference on Information Systems (ECIS) (05/06/2013-08/06/2013, Utrecht)

Keywords

@inproceedings{a8c9abef54f24dc4a60c8f55d07cc78e,

title = "The antecedents and outcomes of brand experience on the social networking site",

keywords = "Social networking (online)",

author = "Yanqing Duan and Hsin Chen and Anastasia Papazafeiropoulou and Ta-Kang Chen",

year = "2013",

month = jun,

day = "1",

language = "English",

booktitle = "nan",

publisher = "European Conference on Information Systems (ECIS)",

note = "21st European Conference on Information Systems (ECIS) ; Conference date: 05-06-2013 Through 08-06-2013",

}

TY - GEN

T1 - The antecedents and outcomes of brand experience on the social networking site

AU - Duan, Yanqing

AU - Chen, Hsin

AU - Papazafeiropoulou, Anastasia

AU - Chen, Ta-Kang

PY - 2013/6/1

Y1 - 2013/6/1

KW - Social networking (online)

M3 - Conference contribution

BT - nan

PB - European Conference on Information Systems (ECIS)

T2 - 21st European Conference on Information Systems (ECIS)

Y2 - 5 June 2013 through 8 June 2013

ER -