Swacch Narayani, the goddess of good governance: the creation of a goddess as an organisational intervention

Christina Schwabenland

Swacch Narayani, the goddess of good governance: the creation of a goddess as an organisational intervention

Christina Schwabenland

Business & Management Research Institute (BMRI)

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Abstract

This paper describes a case study into an NGO (non-governmental organisation) in India which has invented a goddess in order to effect transformations in many dimensions including personal, political, societal and symbolic. Based on primary evidence gained through participation and interviews, and secondary evidence from articles written by the organisation’s founder, the paper describes the background to the goddess’s creation and the desired transformations and explores some of the ways in which the goddess, through the ambiguity of her symbolism, creates a space for resistance

Original language	English
Title of host publication	Against the grain : advances in postcolonial organization studies
Publisher	Copenhagen Business School Press
ISBN (Print)	9223372036854775807
Publication status	Published - 1 Jan 2012

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

SDG 16 Peace, Justice and Strong Institutions

Keywords

Corporate control and governance

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SchwabelandAccepted author manuscript, 49.8 KBLicence: CC BY-NC-ND

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Swacch Narayani, the goddess of good governance: the creation of a goddess as an organisational intervention

Abstract

UN SDGs

Keywords

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