Abstract
In general, demand for functional products is dependent on a range of promotions offered in various retail outlets. To improve promotional sales many retailers collaborate with manufacturers for planning, forecasting and replenishment. The purpose of this paper is to hypothesize that collaborative forecasting will improve the forecast accuracy if all the partners can relate their demand forecast with underlying demand factors.
| Original language | English |
|---|---|
| Pages (from-to) | 676-696 |
| Journal | International Journal of Operations and Production Management |
| Volume | 32 |
| Issue number | 6 |
| DOIs | |
| Publication status | Published - 1 Jan 2012 |
Keywords
- Supply chain
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