TY - GEN
T1 - Quick Response Manufacturing (QRM) in Zara
AU - Okafor, Adaeze
AU - Wang, Yi
N1 - Publisher Copyright:
© The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd. 2025.
PY - 2025/2/14
Y1 - 2025/2/14
N2 - The fashion industry majorly influenced by Fast fashion (FF) is characterised by high market volatility, low predictability and high impulse purchase (Wang, 2017). This is due to mass production, rapid change in fashion seasons and changes in the structural aspects of the supply chain. Various external competitive forces (Porter, 1980; Gerard and Bruijl, 2019) affect the strategic advantage of any company within the industry with regards to profit and cost. This report addresses the Quick Response Manufacturing (QRM) system in Zara fashion. Analysis of the benefits of QRM were made with the use of Strategic Information System as an enabler. Zara’s competitive advantage in relation to costs and risks were identified and recommendations on how to mitigate the identified risks (as they cannot be completely eradicated) were made. These recommendations include considerations for strategic customers, considerations for cultural differences and sustainability related changes.
AB - The fashion industry majorly influenced by Fast fashion (FF) is characterised by high market volatility, low predictability and high impulse purchase (Wang, 2017). This is due to mass production, rapid change in fashion seasons and changes in the structural aspects of the supply chain. Various external competitive forces (Porter, 1980; Gerard and Bruijl, 2019) affect the strategic advantage of any company within the industry with regards to profit and cost. This report addresses the Quick Response Manufacturing (QRM) system in Zara fashion. Analysis of the benefits of QRM were made with the use of Strategic Information System as an enabler. Zara’s competitive advantage in relation to costs and risks were identified and recommendations on how to mitigate the identified risks (as they cannot be completely eradicated) were made. These recommendations include considerations for strategic customers, considerations for cultural differences and sustainability related changes.
KW - Cost and Risk
KW - Fast fashion
KW - Quick response Manufacturing
KW - fashion information systems
UR - https://www.scopus.com/pages/publications/85218964464
U2 - 10.1007/978-981-96-2625-0_53
DO - 10.1007/978-981-96-2625-0_53
M3 - Conference contribution
SN - 9789819626243
T3 - Lecture Notes in Electrical Engineering
SP - 409
EP - 415
BT - Advanced Manufacturing and Automation XIV
A2 - Wang, Yi
A2 - Yu, Tao
A2 - Wang, Kesheng
PB - Springer
T2 - Advanced Manufacturing and Automation XIV
Y2 - 11 October 2024 through 12 October 2024
ER -