Practical community radio audience measurement

Lawrie Hallett; E. Ward; T. Buckham

doi:10.3726/978-3-0353-0251-6

Practical community radio audience measurement

Lawrie Hallett
, E. Ward
, T. Buckham

Research Institute for Media, Art & Performance (RIMAP)

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Abstract

Drawing on techniques originally developed in Australia by various Community Radio stations and on first hand research carried out for Future Radio in Norwich (UK), this chapter examines various practical approaches to audience measurement (qualitative and quantitative) for small-scale radio broadcasters.

Original language	English
Title of host publication	Community radio in the twenty first century
Place of Publication	Bern
Publisher	Peter Lang Publishing
Pages	347-366
ISBN (Print)	9783035302516
DOIs	https://doi.org/10.3726/978-3-0353-0251-6
Publication status	Published - 31 Jul 2012

Keywords

Media, Communication and Broadcasting
Broadcasting

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10.3726/978-3-0353-0251-6

https://www.peterlang.com/view/product/44753

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title = "Practical community radio audience measurement",

abstract = "Drawing on techniques originally developed in Australia by various Community Radio stations and on first hand research carried out for Future Radio in Norwich (UK), this chapter examines various practical approaches to audience measurement (qualitative and quantitative) for small-scale radio broadcasters.",

keywords = "Media, Communication and Broadcasting, Broadcasting",

author = "Lawrie Hallett and E. Ward and T. Buckham",

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BT - Community radio in the twenty first century

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Practical community radio audience measurement

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