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Organizational culture, digital transformation, and product innovation

  • Aston University

Research output: Contribution to journalArticlepeer-review

31 Citations (Scopus)
3 Downloads (Pure)

Abstract

This research fills a knowledge gap by introducing a new conceptualization of digital transformation through a multidimensional digital transforming capability. It further examines the influence of four cultural types on this capability and its subsequent impact on product innovation. Empirical findings reveal that adhocracy, followed in descending order of influence by clan, market, and hierarchy cultures, is positively related to digital transforming capability, which in turn is positively related to product innovation in terms of new product newness, meaningfulness, and performance. Additionally, new product newness and meaningfulness each positively mediate the effect of digital transforming capability on new product performance.
Original languageEnglish
Article number104135
JournalInformation and Management
Volume62
Issue number4
DOIs
Publication statusPublished - 14 Mar 2025

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

  1. SDG 9 - Industry, Innovation, and Infrastructure
    SDG 9 Industry, Innovation, and Infrastructure

Keywords

  • Digital transformation
  • organisational culture
  • product innovation
  • Organizational culture
  • Product innovation
  • Digital technology
  • Digital skill
  • Digital strategy
  • Digital transforming capability

ASJC Scopus subject areas

  • Management Information Systems
  • Information Systems
  • Information Systems and Management

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