Abstract
This chapter aims to develop a comprehensive understanding of multicultural identity, its aspects (communication barriers, norms and roles, beliefs and values, stereotyping, ethnocentrism and globalisation) and its influence on business adaptability (multicultural communication and cultural intelligence) and sustainable brand. Practitioners and researchers have recognised the significance of multiculturalism, and noticed its connections to intergroup relations, mental health and academic and occupational success.
| Original language | English |
|---|---|
| Title of host publication | Sustainable Branding |
| Subtitle of host publication | Ethical, Social, and Environmental Cases and Perspectives |
| Editors | Pantea Foroudi, Maria Palazzo |
| Publisher | Routledge |
| Pages | 257-273 |
| ISBN (Electronic) | 9780367855703 |
| DOIs | |
| Publication status | Published - 28 Jan 2021 |
UN SDGs
This output contributes to the following UN Sustainable Development Goals (SDGs)
-
SDG 3 Good Health and Well-being
Fingerprint
Dive into the research topics of 'Multicultural identity: developing a comprehensive understanding of multicultural identity, its aspects and influence on business adaptability and sustainable brands'. Together they form a unique fingerprint.Cite this
- APA
- Author
- BIBTEX
- Harvard
- Standard
- RIS
- Vancouver