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Meal for two: a typology of co-performed practices

  • Ratna Khanijou
  • , Benedetta Cappellini
  • , Sameer Hosany
    • Durham University
    • Royal Holloway University of London

    Research output: Contribution to journalArticlepeer-review

    3 Citations (Scopus)

    Abstract

    Drawing on practice theory, this ethnographic study investigates how meal practices are co-performed by 13 newly cohabiting couples. Findings reveal how practices previously performed by individual consumers become co-performed through a synergetic and chronologically multi-phased process. Disruption, the first phase, is characterised by misalignments of individually performed practices and their elements. The second phase, incorporation, is characterised by initial collective re-alignments of practices and their elements. The third phase, synergetic outcomes, shows three different ways in which alignments can shape a co-performed practice, namely blending, combining and domineering. Theoretically this paper offers two contributions to practice theory and domestic meal consumption. It reveals the synergetic process through which meal practices become co-performed over time and provides a typology of co-performed practices.
    Original languageEnglish
    Pages (from-to)675-688
    Number of pages14
    JournalJournal of Business Research
    Volume134
    DOIs
    Publication statusPublished - 19 Jun 2021

    Keywords

    • Cohabiting couples
    • Dyadic consumption
    • Meal
    • Practice theory
    • Typology of co-performed practices
    • ethnography
    • Ethnography

    ASJC Scopus subject areas

    • Marketing

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