Living dangerously: generalizing in case study research

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Original language	English
Title of host publication	Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing?
Publisher	Springer
Pages	993-997
ISBN (Print)	9783319266473
Publication status	Published - 1 Jan 2016

Keywords

@inbook{ba909ef37b60426781a8e021e6b18eb5,

title = "Living dangerously: generalizing in case study research",

keywords = "marketing",

author = "Linda Deigh and Linda Deigh and Farquhar, \{Jillian Dawes\}",

year = "2016",

month = jan,

day = "1",

language = "English",

isbn = "9783319266473",

pages = "993--997",

booktitle = "Celebrating America{\textquoteright}s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing?",

publisher = "Springer",

address = "Germany",

}