Investigating market research ethics: an empirical study of codes of ethics in practice and their effect on ethical behaviour

Anca C. Yallop; Simon Mowatt

doi:10.2501/IJMR-2016-011

Investigating market research ethics: an empirical study of codes of ethics in practice and their effect on ethical behaviour

Anca C. Yallop
, Simon Mowatt

Business & Management Research Institute (BMRI)

University of Winchester
Auckland University of Technology

Research output: Contribution to journal › Article › peer-review

9 Citations (Scopus)

Original language	English
Pages (from-to)	381-400
Number of pages	20
Journal	International Journal of Market Research
Volume	58
Issue number	3
DOIs	https://doi.org/10.2501/IJMR-2016-011
Publication status	Published - 1 May 2016

ASJC Scopus subject areas

Business and International Management
Economics and Econometrics
Marketing

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title = "Investigating market research ethics: an empirical study of codes of ethics in practice and their effect on ethical behaviour",

author = "Yallop, \{Anca C.\} and Simon Mowatt",

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journal = "International Journal of Market Research",

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T1 - Investigating market research ethics

T2 - an empirical study of codes of ethics in practice and their effect on ethical behaviour

AU - Yallop, Anca C.

AU - Mowatt, Simon

PY - 2016/5/1

Y1 - 2016/5/1

UR - https://www.scopus.com/pages/publications/85030774900

U2 - 10.2501/IJMR-2016-011

DO - 10.2501/IJMR-2016-011

M3 - Article

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JF - International Journal of Market Research

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ER -

Investigating market research ethics: an empirical study of codes of ethics in practice and their effect on ethical behaviour

ASJC Scopus subject areas

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