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International business

  • Sonal Minocha
  • , Stuart Wall
  • , Rees Bronwen

Research output: Book/ReportBookpeer-review

Abstract

The book provides a clear and concise introduction to the environment and functions of international business. It explains in straightforward language the economic and financial underpinnings of international trade, the more subtle organisational and cultural issues, and the managerial challenges which face organisations of all types and sizes. In particular, it provides up-to-the-minute coverage of recent global events – the economic downturn and uncertainty in financial markets. It is written for students on undergraduate and postgraduate degree programmes, or undertaking professional qualifications. It is especially suitable for non-specialist students of business.
Original languageEnglish
PublisherPearson Education Ltd
ISBN (Print)9780273723721
Publication statusPublished - 1 Sept 2009

Keywords

  • international business

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